What good AEO and SEO reporting looks like
The agency best placed for AEO and SEO reporting is the one whose report you can act on. Here is what it should contain.
George Chrysochou, CEO of SociobrightPublished October 2026 · 7 min read
- Every report compares against a baseline set before the work started.
- AI visibility, search performance and business results belong in one report.
- The prompt set, engines and competitors stay fixed, so months compare like with like.
- A good report ends with the work done and the plan for next month.
When buyers ask which agency is best for AEO and SEO reporting, the honest answer is the one whose report you can act on. A good monthly report tells you where you stand in AI answers and on Google, what changed, why it changed and what happens next. Here is what to expect, section by section.
Start from a baseline
Before any work starts, the agency should measure your position on a fixed set of prompts and keywords, on named engines, against named competitors. Every later report compares with that baseline. Without one, a rising number can simply reflect a change in what was measured.
AI visibility
- Citation share: the share of your priority prompts in which each engine cites your pages.
- Share of voice: how often you are mentioned against your competitors in the same answers.
- Cited sources: which pages the engines draw on for your category, and whether you appear on them.
- Changes by engine: ChatGPT, Perplexity, Gemini and Google AI Overviews reported separately.
George Chrysochou explains how AI visibility is tracked across engines, prompts and competitors.
How AI visibility is trackedSearch performance
- Rankings for your main keywords, grouped by intent.
- Non-branded organic traffic and click-through rate.
- Pages gaining and losing visibility, with the reason where it is known.
Business results
- AI-referred sessions and organic sessions, separated by source.
- Conversions, signups, bookings or orders, attributed by channel.
- Revenue and customer acquisition cost where your tracking allows it.
This is the section most reports skip, and the one that justifies the budget. It depends on tracking that separates AI assistants from other referrals, ideally server-side.
Work done and next month’s plan
List what was published, updated, fixed and placed, and link each item to the metric it should move. Close with the plan for next month and any decisions the agency needs from you.
Warning signs
| Warning sign | Why it matters |
|---|---|
| No baseline | Nothing to compare with, so progress cannot be shown |
| The prompt set changes every month | Rising numbers may reflect easier prompts |
| One blended AI score | Hides which engine moved and why |
| Rankings only | Leaves out AI answers and revenue |
| Screenshots without dates or sources | Cannot be checked or repeated |
| No work log | You cannot connect spend to results |
How often to report
Monthly, with a call to walk through the report. AI answers move week to week, so weekly tracking helps the agency, but a monthly report gives enough time for work to show in the data.
Choosing an agency? Our guide lists seven questions to ask before you sign.
How to choose an SEO agency for AEO visibilityQuestions
How do agencies report AEO results to clients?
Against a baseline, on a fixed set of prompts, engines and competitors: citation share, share of voice, cited sources, AI-referred sessions and conversions, with the work done and the next month’s plan.
How does an agency measure GEO performance?
By how often engines mention and recommend the brand for its priority prompts, which sources they cite, and the sessions and conversions that AI assistants send.
Start with the AI visibility audit
See how your brand compares with up to 100 competitors across 50+ AEO, GEO and SEO metrics, in about two weeks. 800 EUR, with a one-hour call to walk through the findings.